Widening InfantSEE Knowledge (WinK): An InfantSee Awareness Program.

Background: Eye disorders can occur in infants and young children who do not have the
ability to voice their concerns. InfantSEE is a program sponsored by the American
Optometric Association, The Vision Care Institute of Johnson and Johnson Vision Care, Inc., and The Allergan Foundation in which participating providers give a complimentary eye exam to infants under twelve months of age. A primary way for parents to find out about the InfantSEE program is through their child's pediatrician or other primary care doctor, requiring those doctors to know the program details and eligibility. Widening InfantSEE Knowledge (WinK) was designed to encourage participation and spread awareness about the InfantSEE program in Michigan by optometric educational outreach to local pediatrician offices. Methods: With the use of internet and journal advertisements, optometrists throughout
Michigan were encouraged to provide presentations to their local pediatrician offices
describing InfantSEE. These optometrists were then responsible for scheduling an
inservice and returning the completed surveys in order to measure the success of WinK
Results: A total of four presentations were given with sixteen surveys collected. Prior to the presentations, the understanding of what the InfantSEE program entailed and who
performed InfantSEE examinations was found to be low. Attendees indicated that their
understanding of InfantSEE was expanded through the WinK presentation.
Conclusion: The WinK program was shown to enlighten pediatricians, family doctors,
physicians assistants, and nurses on what InfantSEE entails and further expand their
knowledge and understanding of the program.