Strategic planning at the community college branch campus: a toolkit for branch campus leaders

Community college branch campuses have experienced significant changes and
challenges in recent years. Competition with online learning to educate place-bound students
has impacted enrollments. As a result, branch campus leaders must think strategically about
the branch’s position and purpose in the local community.
Since many branch campus leaders are stretched for time and resources, planning often
takes a backseat while more urgent matters are addressed. This product dissertation provides a
strategic planning guide for community college branch campus leaders that will give them the
toolkit they need to lead an inclusive planning process with limited resources and expertise. In
addition, worksheets and templates specific to community branch campus needs are included
in the toolkit to assist with the planning process.