Strategic enrollment management processes and customer relationship management utilization at michigan and indiana community colleges

This dissertation examines the utilization of Strategic Enrollment Management and
Customer Relationship Management at Michigan and Indiana community colleges using
quantitative analysis. The purpose of the research was to investigate the correlation between both
Strategic Enrollment Management and enrollment as well as Customer Relationship Management
and enrollment. The scope of the study included Michigan and Indiana community colleges.
Research questions that guided the research include a review of the utilization of Strategic
Enrollment Management in Michigan and Indiana community colleges, the investigation of a
correlation between the utilization of Strategic Enrollment Management and enrollment at
Michigan and Indiana community colleges, the utilization of Customer Relationship Management
in Michigan and Indiana community colleges, and any correlation between the utilization of
Customer Relationship Management and enrollment at Michigan and Indiana community
colleges.
Research findings did not support a correlation between Strategic Enrollment
Management, Customer Relationship Management tools, and enrollment. This finding is in
conflict with literature related to Strategic Enrollment Management best practice literature. Future
research may want to continue to evaluate these relationships to determine if correlations exist
that were not present in this research study.