Organizational Tactics For Optometric Professional Associations.

This paper reviews the function of Optometric associations, answers the question "What do Optometrists need from an organization?" and makes suggestions as to how Optometric organizations might be able to better serve the interests of their members. Research was generated by the utilization of a survey given to Optometric professionals and students. The survey found that the two issues viewed as being most important to these groups were collective efforts to provide patient education and conducting continued education at affordable prices. While the data collected may have been influenced by the disproportionate number of student responses, it does suggest that technological issues are viewed as some of the most pressing. Optometric association leaders should, attempt to incorporate such issues into their organizational goals.