The Most Appropriate Music To Be Played In An Optometric Practice

Background: This research study examines what is the most appropriate music to play in an optometric reception area. It tries to determine whether music is played based on patient satisfaction, demographics of patient population, optometrist preference or marketing the business. Many studies have been conducted on the effects of music on human behavior and whether or not they increase healing rate, cause relaxation and even increase one's spending of money. Methods: A survey was mailed to 150 optometric or optometric/ophthalmologist practices. Seventy-five were sent throughout the state of Indiana and 75 throughout Michigan. Results: Based on the surveys returned, there was no specific type of music found to be
appropriate for play in a reception area and word of mouth was the best method of marketing.
Conclusions: The majority of music played in an optometric practice is easy listening music on the radio and chosen by the doctor or head of the practice; however, based on literature review the best type of music to play is something up beat and familiar to the patient. Optometrists in the Midwest believe "word of mouth" is the best way to promote a practice. They also believe music does not influence patient spending.