Marketing Strategies For Private Practice Optometrists.

Background: This research study explores the marketing strategies of private practice
optometrists throughout two Midwestern states. Methods: Surveys were sent out, with the questions focusing on percentage of income spent on marketing, the most frequently used marketing strategies and a brief explanation of the most successful/efficient marketing strategies. The results are geared towards giving new OD's an idea of how to approach marketing to create
a successful optometry practice. Results: The results of the study showed that a large percentage of the surveyed practices used phone book ads, recall cards and direct mail. Almost every surveyed practice stressed the importance of establishing a great reputation that builds word of
mouth marketing. Conclusions: There are many different ways to market a private optometry practice. Some are more effective than others, but the most beneficial method is to build a good
reputation and increase word of mouth marketing.