Influence of Apparel on the Doctor - Patient Relationship.

Background: There are a large number of factors that influence the doctor-patient relationship, one of which being the doctor’s attire during their interactions. There has been very little research done in the area of influence of a doctor’s attire. This study will evaluate the patient perception and effects of attire on the doctor - patient relationship.
Methods: Participants completed a survey after evaluating pictures of the same optometrist dressed in 4 of the most common clinic outfits. The surveys were completed by patients seen at the University Eye Center at Ferris State University in Big Rapids, Michigan.
Results: Data analysis shows findings for biases patients form about a doctor based upon their attire. Inferences of interest include: trustworthiness, level of knowledge, how personable the clinician is, and their level of experience. Discussion: The study confirmed that patients will form different opinions and act differently towards their doctor based upon what they are wearing. Different outfits resulted in different outcomes.