Identity is something humans hold close to their personalities — making them practically one in the same. However, identity is much more complex than that. The way we curate identity operates in a fragmented state — changing from situation to situation to best suit what identity is needed. One tool to design our identities is through fashion and appearance.The history of streetwear is extensive, so this thesis focuses on two of the most impactful and top brands at the time of writing: Supreme and Off-White. This thesis will tackle questions regarding authenticity, identity, ethics, and consumerism through analyzing how Supreme and Off-White have produced products with layered meanings and invaded spaces where fashion traditionally is not a primary concern.