Creating A Website For The Private Optometric Practice.

Purpose. The purpose of this study is to outline the process for creating an optometric
practice website, discover the most appropriate ways to utilize a website, and to explore
the potential benefits and pitfalls of creating a website. Methods. Several methods for creating a website were compared with respect to expense, time, and their ability to create a website that achieves the practitioner's goals. Fifty seven existing websites were compared for content. Results. There are several methods for creating a practice website each with their own inherent drawbacks and advantages. A practice website may be set up with a minimal time and financial commitment. Conclusion. A website for an optometric practice is becoming an increasingly invaluable practice management tool.